Newtron WhatsApp CRM
A WhatsApp CRM that routes enquiries to the right dealer and holds the whole network to a reply time.
Newtron sells through a dealer network spread across Kerala. Enquiries arrive on WhatsApp, and the gap between a customer asking a question and a dealer answering it was where the money quietly leaked out.
This is a CRM built around that single problem: every enquiry is routed to a dealer, every dealer is measured on how fast they reply, and nothing is allowed to sit unanswered without somebody being told.
What it does
- Team inbox — shared WhatsApp inbox with lead, profile and activity context beside every conversation, plus forwarding and attachments
- Dealer routing — enquiries assigned by territory, with the full dealer record one click away
- Template manager — WhatsApp template library with a linter that explains why a template was rejected before it is resubmitted
- Broadcasts — campaign sends with a Malayalam and English preview toggle, because half the audience reads one and half the other
- Flow builder — automated qualification before a human is involved
- Agent PWA — the whole thing on a phone, because dealers are not sitting at desks
Design
Thirteen screens designed at 2x for desktop and 3x for mobile, plus a fully clickable prototype used to test the flows before any of it was built.
The work is now being productised into a standalone SaaS for other brands that sell through dealer networks.
Note: the figures shown in the interface screenshots are representative sample data used for design, not reported client results.
