Portfolio — Gautham S Poonthodath
Selected Work

Portfolio & Case Studies

A curated selection of work that reflects my approach — blending strategy, creativity, and performance to deliver tangible results.

01

Meta Advertising

Campaign creatives, results screenshots, and audience strategy from Facebook & Instagram ad campaigns across Kerala.

📊
Campaign Creative / Screenshot Replace with: images/ads/campaign-main.jpg
Lead Generation EasyGo EV Rental · Ernakulam
Targeting Delivery Workers for EV Rental Conversions

The Challenge: Reaching delivery workers in Ernakulam who could benefit from electric scooter rentals as an affordable, eco-friendly alternative.

The Approach: Hyper-targeted Meta campaign using occupation-based and interest targeting. Manglish-language creatives built for street-level relatability. Pricing-forward messaging (₹515/day, ₹1,070 for 3-day pack) to drive direct action.

Platform
Facebook & Instagram Ads
Objective
Lead Generation
Audience
Delivery workers, Ernakulam district
Add outcome metrics when available
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Ad Creative / Screenshot images/ads/dealer-campaign.jpg
AwarenessNewtron Electric
Dealer Recruitment Campaign — 5 Districts

District-specific Malayalam creatives targeting underrepresented markets: Thiruvananthapuram, Kollam, Thrissur, Kozhikode, Kannur.

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Results / Analytics Screenshot images/ads/results-screenshot.jpg
PerformanceCampaign Results
Analytics & Campaign Performance

Add your Ads Manager screenshot showing reach, CPL, CTR, and results here.

02

Video Production

Brand reels, product videos, motion graphics — built for scroll-stopping impact across social platforms.

Paste video embed here videos/reel-1.mp4 or YouTube embed
Brand Reel — [Project Name]
Premiere Pro · After Effects
Paste video embed here videos/reel-2.mp4 or YouTube embed
Product Showcase — [Project Name]
Motion Graphics · AI-assisted
Paste video embed here videos/reel-3.mp4 or YouTube embed
Social Reel — [Project Name]
Instagram Format · Short-form
Paste video embed here videos/reel-4.mp4 or YouTube embed
Motion Graphic — [Project Name]
After Effects · Brand Identity
03

Creative Design

Posters, ad banners, social creatives, and brand assets — designed with intent and cultural context.

🖼️ Your Poster Here images/design/poster-1.jpg
Poster / Creative Name
Social Creative · Photoshop
Poster Name
Social Creative · Photoshop
🖼️ Your Poster Here images/design/poster-2.jpg
Poster Name
Ad Banner
Poster Name
Ad Banner · Photoshop
🖼️ Your Poster Here images/design/poster-3.jpg
Poster Name
Malayalam Creative
Poster Name
Malayalam Creative
🖼️ Your Poster Here images/design/poster-4.jpg
Poster Name
Print Design
Poster Name
Print Design
🖼️ Your Poster Here images/design/poster-5.jpg
Poster Name
Brand Asset
Poster Name
Brand Asset
🖼️ Your Poster Here images/design/poster-6.jpg
Poster Name
District Campaign
Poster Name
District Campaign · Kerala
04

WordPress Sites

Full builds — design, development, SEO, performance, and tracking. Not just websites; complete digital infrastructure.

🖥️
Website Screenshot
images/web/newtron-screenshot.jpg
Newtron Electric

Full brand + e-commerce site for an electric scooter company across Kerala. Custom animated dealer map with 116 markers across 14 districts. WooCommerce catalogue, RankMath SEO, GA4, and Meta Pixel integration. Full domain transfer and hosting migration included.

WordPress WooCommerce Elementor RankMath GA4 Meta Pixel
Visit Site
🖥️
Website Screenshot
images/web/client2-screenshot.jpg
[Client 2 — Project Name]

Describe this project here. What was the client's need, what did you build, what stack was used, and what was the outcome? Replace this placeholder with the real project brief.

WordPress Elementor Custom Plugin
Visit Site
05

Social Media Management

Feed screenshots, content samples, and brand presence snapshots from actively managed accounts.

📱 Instagram Post images/social/post-1.jpg
Post / Caption
Instagram · Newtron
Post Name
Instagram · Newtron Electric
📱 Instagram Post images/social/post-2.jpg
Post / Caption
Instagram · EasyGo
Post Name
Instagram · EasyGo EV
📈 Analytics / Insights images/social/analytics.jpg
Analytics Snapshot
Reach · Engagement
Analytics
Reach, Engagement, Growth

"Good marketing gets attention.
Great marketing builds momentum."

I focus on the latter.

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