Skills — Gautham S Poonthodath
Core Capabilities

Skills & Expertise

Performance marketing, creative production, and digital strategy — all built through years of real-world execution.

01
Performance Marketing
Meta Ads · 2+ Yrs

ROI-focused campaigns on Facebook and Instagram — strategy to optimisation.

"A campaign isn't successful when it runs — it's successful when it converts."

Strategic campaign planning, audience targeting, and continuous optimisation focused on ROI and scalable growth. I handle the full funnel — from creative strategy and copy to pixel setup, A/B testing, and performance reporting. Currently running campaigns targeting delivery workers, dealer recruitment, and brand awareness across Kerala districts.

Tools & Platforms
Meta Business Suite Ads Manager Meta Pixel Audience Insights Retargeting Lead Ads A/B Testing Custom Audiences
Proficiency Breakdown
Campaign Strategy & Setup 90%
Advanced
Audience Targeting 88%
Advanced
Creative Direction for Ads 85%
Advanced
02
Social Media Strategy
Full Management

Brand voice, content systems, and community engagement that compound over time.

"A brand's social presence isn't a channel. It's a relationship at scale."

Building brand voice, content systems, and engagement strategies that create consistent and meaningful audience interaction. End-to-end social management — content calendars, caption writing in English, Malayalam, and Manglish, community engagement, analytics, and strategy. Deep understanding of the Kerala market and regional audience behaviour.

Platforms & Tools
Instagram Facebook Content Calendar Malayalam Copywriting Manglish Copy Reels Strategy Analytics Community Management
Proficiency Breakdown
Content Strategy & Planning90%
Expert
Copywriting (EN + ML + Manglish)92%
Expert
Analytics & Performance Reporting80%
Proficient
03
Video Production & Editing
Advanced · 85%+

From shoot to export — Premiere Pro, After Effects, and AI-assisted workflows.

"Every cut is a decision. Every frame tells a story."

Crafting high-impact visual content using Adobe Premiere Pro and After Effects. Short-form reels, brand films, product showcases, and motion graphics — built for scroll-stopping impact. Experienced with AI-assisted video workflows that speed up production without sacrificing quality.

Software & Techniques
Adobe Premiere Pro After Effects AI Video Tools Motion Graphics Color Grading Sound Design Reels Editing Brand Films
Proficiency Breakdown
Premiere Pro — Editing87%
Advanced
After Effects — Motion Graphics80%
Proficient
AI-Assisted Video Production83%
Advanced
04
Creative Direction & Design
Expert · 90%+

Scroll-stopping creatives with strong visual identity. Photoshop-native.

"Good design is invisible. Great design is unforgettable."

Designing scroll-stopping creatives with strong visual identity using Canva and Photoshop. Poster design, social media creatives, brand assets, and ad banners. I design for the Kerala market — bilingual layouts, culturally resonant imagery, and platform-optimised formats for Meta and print.

Tools & Formats
Adobe Photoshop Canva Pro Poster Design Ad Banners Social Creatives Typography Brand Assets Malayalam Layouts
Proficiency Breakdown
Adobe Photoshop88%
Advanced
Social Media Creatives92%
Expert
Poster & Print Design90%
Expert
05
WordPress Development
Int. to Advanced · 75%+

Clean, functional, performance-oriented websites. Two live client sites built and managed.

"Not just building websites. Building digital infrastructure that works."

Developing and managing clean, functional, and performance-oriented websites. Full WordPress site builds — from domain setup and hosting to custom Elementor layouts, WooCommerce catalogues, SEO with RankMath, performance with LiteSpeed Cache, and tracking with GA4 and Meta Pixel.

Stack & Tools
WordPress Elementor WooCommerce RankMath SEO LiteSpeed Cache Wordfence GA4 Meta Pixel Hostinger DNS / Domain
Proficiency Breakdown
WordPress + Elementor85%
Advanced
WooCommerce78%
Proficient
SEO, Performance & Tracking80%
Proficient

I partner with brands that are serious about growth — helping them cut through the noise with clear strategy, strong creative, and performance-driven execution.

See the Work
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