Newtron AD Turnout
A reach and awareness campaign for an EV scooter brand across Facebook and Instagram, delivering enquiries at ₹3.40 each.
A brand awareness and reach campaign built to put Newtron Electric in front of riders across Kerala who had not yet considered an electric scooter.
A new category has to be recognised before it can be sold, so the campaign was optimised for reach and conversation rather than for immediate purchase — and judged on what it cost to start a conversation.
March 2026 results
- 2,04,574 people reached
- 2,18,306 impressions
- 188 messages at ₹3.40 per message
- 113 link clicks at ₹10.27 per click
- ₹7,036.46 total ad spend
Reaching just over two lakh people for roughly seven thousand rupees put the cost of a direct enquiry at ₹3.40 — cheap enough that the constraint on growth became how fast the showroom could answer, not what the media cost.
Organic performance alongside
The same month, the brand’s own channels returned 1,59,874 Facebook views and 58,522 Instagram views, with Instagram views up 54.1% month on month.
