Capabilities
What I actually do all day.
None of this is theoretical. Every skill here was built on live accounts, real budgets and clients who noticed when something did not work.
Social Media Strategy
Core disciplineA brand’s feed is not a noticeboard. It is the longest conversation you will ever have with a customer — it needs a plan.
Tools & deliverables
Brand voice
Content pillars
Calendars
Community management
Copywriting
Competitor research
Analytics
Proficiency
Content strategy & planning
Expert
Copywriting & brand voice
Expert
Reporting & analytics
Advanced
Meta Ads & Paid Media
PerformanceA campaign is not successful because it is live. It is successful when the spend comes back with something attached.
Tools & deliverables
Ads Manager
Meta Pixel
Custom audiences
Lookalikes
Lead ads
A/B testing
Retargeting
Budget optimisation
Proficiency
Campaign strategy & setup
Advanced
Audience research & targeting
Advanced
Creative direction for ads
Advanced
Photography
Behind the cameraShooting for a brand is different from shooting for yourself. The frame has to survive a crop, a caption and a media buy.
Tools & deliverables
Portraits
Model shoots
Food & bakery
Cosmetics & product
Travel & lifestyle
Lighting
Direction
Lightroom
Proficiency
Portrait & model photography
Expert
Food, product & still life
Advanced
Editing & colour grading
Advanced
Video & Reels
MotionEvery cut is a decision about whether someone keeps watching.
Tools & deliverables
Premiere Pro
After Effects
Motion graphics
Colour grading
Short-form reels
Brand films
AI-assisted workflows
Proficiency
Editing — Premiere Pro
Advanced
Motion — After Effects
Proficient
Short-form & reels
Expert
Creative Design
VisualGood design disappears into the message. Bad design becomes the message.
Tools & deliverables
Photoshop
Canva Pro
Ad creatives
Poster design
Social graphics
Typography
Brand assets
Proficiency
Social media creatives
Expert
Photoshop
Advanced
Print & poster design
Advanced
Websites & Analytics
InfrastructureNot just websites — the place every campaign eventually has to land.
Tools & deliverables
WordPress
Elementor
WooCommerce
RankMath SEO
LiteSpeed Cache
GA4
Meta Pixel
DNS & hosting
Proficiency
WordPress & Elementor
Advanced
WooCommerce
Proficient
SEO & performance
Advanced