Skills — Gautham S Poonthodath
Home Skills Portfolio Lens Contact
Open to New Projects
Core Capabilities

Skills & Expertise

Not theoretical. Every skill here was built through real campaigns, real clients, and real results — across F&B, EV, hospitality, and beyond.

01
Performance Marketing
Meta Ads · 2+ Yrs
"A campaign isn't successful when it runs — it's successful when it converts."
Tools & Platforms
Ads ManagerMeta PixelCustom AudiencesLead AdsA/B TestingRetargetingLookalike AudiencesCampaign Budget Opt.
Proficiency
Campaign Strategy & Setup90%
Advanced
Audience Targeting & Research88%
Advanced
Ad Creative Direction85%
Advanced
02
Social Media Strategy
Full Management
"A brand's social presence isn't a channel. It's a relationship at scale."
Platforms & Tools
InstagramFacebookContent CalendarCopywritingReels StrategyCommunity Mgmt.AnalyticsBrand Voice
Proficiency
Content Strategy & Planning90%
Expert
Copywriting & Captions92%
Expert
Analytics & Reporting80%
Proficient
03
Video Production
Advanced · 85%+
"Every cut is a decision. Every frame tells a story."
Tools & Software
Premiere ProAfter EffectsAI Video ToolsMotion GraphicsColor GradingShort-form ReelsBrand Films
Proficiency
Premiere Pro — Editing87%
Advanced
After Effects — Motion80%
Proficient
AI-Assisted Production83%
Advanced
04
Creative Design
Expert · 90%+
"Good design is invisible. Great design is unforgettable."
Tools & Formats
Adobe PhotoshopCanva ProPoster DesignAd CreativesSocial GraphicsTypographyBrand Assets
Proficiency
Social Media Creatives92%
Expert
Photoshop88%
Advanced
Poster & Print Design90%
Expert
05
WordPress Development
Int–Advanced · 75%+
"Not just websites — digital infrastructure that performs."
Stack & Tools
WordPressElementorWooCommerceRankMath SEOLiteSpeed CacheWordfenceGA4Meta PixelDNS & Hosting
Proficiency
WordPress + Elementor85%
Advanced
WooCommerce78%
Proficient
SEO & Performance80%
Proficient

Serious about results? Let's work together on something that actually moves the needle.

See the Work →